In 1933, Lacoste and the then French president biggest knitting enterprise Andre to create the company. He began to design and production in their own name "Lacoste" unlicensed short-sleeved tennis shirt. At that time, the tennis game for the long-sleeved clothing, athletes put on feeling hot, gas-tight. Lacoste will be used more Sweat-absorbent breathable flat weaving materials, designed the first sets of the first, two clasps, there is the shirt collar. Hedging because it is the shirt for the embryonic form of horse, it is also known as "Polo shirt." This shirt's left chest embroidered on the symbol of the crocodile brand logo, created a logo merchandise will be made up in costumes outside precedent.
Polo shirt white one available immediately at French tennis sparked a revolution. Because of wearing a comfortable, strong wear resistance, it soon replaced the tennis player at the time of the long-sleeved wool shirt. Since then a few years, Lacoste sales of sports apparel has been increasing steadily, but because of the Second World War broke out, the brand has to stop production in 1940. In 1946, Lacoste Dongfeng through the post-war recovery to resume production and scale also expanded. To the early 50 century on, Lacoste shirts have begun to be exported to other countries in North America and Europe.
In 1959, Lacoste launched its first batch of children's wear shirts; in 1960, Lacoste twill shorts and Polo shirts into production; in 1964, Lacoste apparel exported to Japan the first time; in 1968, the brand and let Pardew (Jean Patou) perfume begin co-production. From the last century 60s, Lacoste sponsored a lot of tennis players, making it a more well-known brand; 70 years, for this to crocodile logo brand on the international market beginning at Games; to 80 years, the well-known crocodile shirt has global, Lacoste business reached its peak.
In 1996, Lacoste Rene Lacoste, founder of the death. Since 2001, French designer Christophe as the brand's design director, he Lacoste inject new elements to brand image, more than ever, fashion, even more impressive.
At present, Lacoste's products include a wide range of sports clothing, footwear, perfume, purses, leather goods, eyewear, watches and home textiles, has a few every year 10 million Lacoste merchandise has been sold, annual sales reached more than 10 billion dollars . Since entering the China market in 1994 since, Lacoste sponsored numerous domestic tennis event. The company the third-generation successor Philippe Lacoste has said that China is expected to Lacoste in 2010 to become the world's largest at three markets in the world.
